Symbol of PETA.

The Eight Secrets of How PETA Works

The Eight Secrets of How PETA Works

PETA (often styled PeTA) or People for the Ethical Treatment of Animals is the largest animal rights organization in the world.

It was founded in March 1980 by Ingrid Newkirk and Alex Pacheco and is currently led by Newkirk. It is a non-profit organization based in Norfolk, Virginia. It has three million members and supporters and 300 employees.


"Animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way."

Mission statementEdit

PETA's Mission statement:

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 3 million members and supporters.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in the clothing trade, in laboratories, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds, and other “pests” as well as cruelty to domesticated animals.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.


PETA is known as much for its demonstrations as for its work for animal rights. The organization gets the most publicity not from carrying placards and handing out fliers, but from demonstrations that involve wearing fake animal suits and particularly nudity or near nudity.

PETA has outrageious demonstrations for one main reason: it draws attention to their cause for animal rights. However, PETA;s guide to demonstrations does not focus on wearing costumes or nudity. It does focus on making demonstrations legal, and even seeking permission before hand if needed.


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